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by Frank M. Bass

by Trichy V. Krishnan

by Dipak C. Jain

New-Product Forecasting Research with Focus on Diffusion Modeling

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Why the Bass model fits without decision variables

Authors:

Frank M. Bass

Trichy V. Krishnan

Dipak C. Jain
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Year:1994
Paper in Journal: Marketing Science
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Form: New/Changed Model
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NPF Subjects:

advertising

Bass model

decision variables

hazard models

marketing mix

price
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Bass, Frank M., Trichy V. Krishnan, Dipak C. Jain. 1994. Why the Bass model fits without decision variables. Marketing Science 13(3) 203–223.
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