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by Barry L. Bayus

New-Product Forecasting Research with Focus on Diffusion Modeling

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Have diffusion rates been accelerating over time?

Authors:

Barry L. Bayus
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Year:1992
Paper in Journal: Marketing Letters
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NPF Subjects:

advertising
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Bayus, Barry L. 1992. Have diffusion rates been accelerating over time? Marketing Letters 3.3 (1992) 215-226.
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