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by Barry L. Bayus

New-Product Forecasting Research with Focus on Diffusion Modeling

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Are product life cycles really getting shorter?

Authors:

Barry L. Bayus
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Year:1994
Paper in Journal: Journal of Product Innovation Management
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NPF Subjects:

life cycle, product
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Bayus, Barry L. 1994. Are product life cycles really getting shorter? Journal of Product Innovation Management 11 300-308.
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