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by Barry L. Bayus

by Sunil Gupta

New-Product Forecasting Research with Focus on Diffusion Modeling

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An empirical analysis of consumer durable replacement intentions

Authors:

Barry L. Bayus

Sunil Gupta
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Year:1992
Paper in Journal: International Journal of Research in Marketing
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NPF Subjects:

repeat, replacement and multiple purchases
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Bayus, Barry L., Sunil Gupta. 1992. An empirical analysis of consumer durable replacement intentions. International Journal of Research in Marketing 9 257–267.
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