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by Irwin Bernhardt

by Kenneth M. Mackenzie

New-Product Forecasting Research with Focus on Diffusion Modeling

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Some problems in using diffusion models for new products

Authors:

Irwin Bernhardt

Kenneth M. Mackenzie
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Year:1972
Paper in Journal: Management Science
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NPF Subjects:

diffusion models -- perspective, tutorial, comparison and review
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Empirical Case: None
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Link to Pub:

Bernhardt, Irwin, Kenneth M. Mackenzie. 1972. Some problems in using diffusion models for new products. Management Science 19 187–200.
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