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by Robert Blattberg

by John Golanty

New-Product Forecasting Research with Focus on Diffusion Modeling

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Tracker: an early test market forecasting and diagnostic model for new product planning

not yet indexed
Authors:

Robert Blattberg

John Golanty
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Year:1978
Paper in Journal: Journal of Marketing Research
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Subjects:
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Empirical Case: None
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Link to Pub:

Blattberg, Robert, John Golanty. 1978. Tracker: an early test market forecasting and diagnostic model for new product planning. Journal of Marketing Research 15 (2) 192–202.
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