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by Bart J. Bronnenberg

by Vijay Mahajan

by Wilfried R. Vanhonacker

New-Product Forecasting Research with Focus on Diffusion Modeling

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The emergence of market structure in new repeat-purchase categories: the interplay of market share and retail distribution

Authors:

Bart J. Bronnenberg

Vijay Mahajan

Wilfried R. Vanhonacker
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Year:2000
Paper in Journal: Journal of Marketing Research
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NPF Subjects:

repeat, replacement and multiple purchases
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Bronnenberg, Bart J., Vijay Mahajan, Wilfried R. Vanhonacker. 2000. The emergence of market structure in new repeat-purchase categories: the interplay of market share and retail distribution. Journal of Marketing Research 37 (1) 16-31.
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