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by Ghislaine Cestre

by Rene Y. Darmon

New-Product Forecasting Research with Focus on Diffusion Modeling

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Assessing consumer preferences in the context of new product diffusion

Authors:

Ghislaine Cestre

Rene Y. Darmon
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Year:1998
Paper in Journal: International Journal of Research in Marketing
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NPF Subjects:

conjoint analysis

consumer preference
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Empirical Case: None
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Link to Pub:

Cestre, Ghislaine, Rene Y. Darmon. 1998. Assessing consumer preferences in the context of new product diffusion. International Journal of Research in Marketing 15 123-135.
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