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by Jean Marie Choffray

by Gary L. Lilien

New-Product Forecasting Research with Focus on Diffusion Modeling

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A decision-support system for evaluating sales prospects and launch strategies for new products

Authors:

Jean Marie Choffray

Gary L. Lilien
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Year:1986
Paper in Journal: Industrial Marketing Management
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Form:
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Subjects:

decision support system
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Empirical Case:

No empirical cases
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Link to Pub:

Choffray, Jean Marie, Gary L. Lilien. 1986. A decision-support system for evaluating sales prospects and launch strategies for new products. Industrial Marketing Management 15 (1) 75-85.
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