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by Marion Debruyne

by David J. Reibstein

New-Product Forecasting Research with Focus on Diffusion Modeling

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Competitor see, competitor do: incumbent entry in new market niches

Authors:

Marion Debruyne

David J. Reibstein
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Year:2005
Paper in Journal: Marketing Science
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Debruyne, Marion, David J. Reibstein. 2005. Competitor see, competitor do: incumbent entry in new market niches. Marketing Science 24 (1) 55-66.
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