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by Joe A. Dodson, Jr.

by Eitan Muller

New-Product Forecasting Research with Focus on Diffusion Modeling

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Models of new product diffusion through advertising and word-of-mouth

Authors:

Joe A. Dodson, Jr.

Eitan Muller
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Year:1978
Paper in Journal: Management Science
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NPF Subjects:

advertising

health care

word of mouth, social contagion and social networks
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Empirical Case: None
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Link to Pub:

Dodson, Jr., Joe A., Eitan Muller. 1978. Models of new product diffusion through advertising and word-of-mouth. Management Science 24 (November) 1568-1578.
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