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by Sean Dwyer

by Hani I. Mesak

by Maxwell Hsu

New-Product Forecasting Research with Focus on Diffusion Modeling

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An exploratory examination of the influence of national culture on cross-national product diffusion


Authors:

Sean Dwyer

Hani I. Mesak

Maxwell Hsu

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Year:2005
Paper in Journal: Journal of International Marketing
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Form:
___________
Subjects:

Hofstede

multinational

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Empirical Case:

No empirical cases

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Link to Pub:

Dwyer, Sean, Hani I. Mesak, Maxwell Hsu. 2005. An exploratory examination of the influence of national culture on cross-national product diffusion. Journal of International Marketing 13 (2) 1-27.

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