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by Christopher J. Easingwood

New-Product Forecasting Research with Focus on Diffusion Modeling

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Early product lifecycle forms for infrequently purchased major products

Authors:

Christopher J. Easingwood
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Year:1987
Paper in Journal: International Journal of Research in Marketing
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NPF Subjects:

life cycle, product
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Easingwood, Christopher J. 1987. Early product lifecycle forms for infrequently purchased major products. International Journal of Research in Marketing 4 (1) 3–9.
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