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by Jehoshua Eliashberg

by Anita Elberse

by Mark Leenders

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The motion picture industry: critical issues in practice, current research, and new research directions


Authors:

Jehoshua Eliashberg

Anita Elberse

Mark Leenders

___________
Year:2006
Paper in Journal: Marketing Science
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NPF Subjects:

entertainment industry

motion pictures

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Empirical Case: None
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Link to Pub:

Eliashberg, Jehoshua, Anita Elberse, Mark Leenders. 2006. The motion picture industry: critical issues in practice, current research, and new research directions. Marketing Science 25 (6) 638-661.

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