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by Gila E. Fruchter

New-Product Forecasting Research with Focus on Diffusion Modeling

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Short communications: oligopoly advertising strategies with market expansion

Authors:

Gila E. Fruchter
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Year:1999
Paper in Journal: Optimal Control Applications and Methods
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Form:
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Subjects:

advertising

game theory

Nash equilibrium
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Empirical Case:

No empirical cases
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Link to Pub:

Fruchter, Gila E.. 1999. Short communications: oligopoly advertising strategies with market expansion. Optimal Control Applications and Methods 20 (4) 199-211.
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