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by Jacob Goldenberg

by Barak Libai

by Eitan Muller

by Sarit Moldovan

New-Product Forecasting Research with Focus on Diffusion Modeling

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The NPV of bad news

Authors:

Jacob Goldenberg

Barak Libai

Eitan Muller

Sarit Moldovan
___________
Year:2006
Paper in Journal: International Journal of Research in Marketing
___________
NPF Subjects:

network effects

word of mouth, social contagion and social networks
___________
Empirical Case: None
___________
Link to Pub:

Goldenberg, Jacob, Barak Libai, Eitan Muller, Sarit Moldovan. 2006. The NPV of bad news. International Journal of Research in Marketing 24 186-200.
___________

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