Golder Tellis 1997 - modeling takeoff

Authors:	Peter N. Golder
	Gerard J. Tellis
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Year:	1997
Paper in Journal:	Marketing Science
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NPF Subjects:	takeoff
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Empirical Cases:	Answering Machines \| USA Annual Unit Sales \| Statistical Abstract of the United States
	Blenders \| USA Annual Unit Sales \| Statistical Abstract of the United States
	Clothes Dryers \| USA Annual Unit Sales \| Statistical Abstract of the United States
	Shavers, Electric \| USA Annual Unit Sales \| Statistical Abstract of the United States
	Televisions, Color \| USA Annual Unit Sales \| Statistical Abstract of the United States
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Link to Pub:	Golder, Peter N., Gerard J. Tellis. 1997. Will it ever fly: modeling the takeoff of really new consumer durables. Marketing Science 16 (3) 256–270.
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