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by John R. Hauser

by Gerard J. Tellis

by Abbie Griffin

New-Product Forecasting Research with Focus on Diffusion Modeling

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Research on innovation: a review and agenda for marketing science

Authors:

John R. Hauser

Gerard J. Tellis

Abbie Griffin
___________
Year:2006
Paper in Journal: Marketing Science
___________
Form: Review
___________
NPF Subjects:

innovators, imitators, laggards, etc.

network effects
___________
Empirical Case: None
___________
Link to Pub:

Hauser, John R., Gerard J. Tellis, Abbie Griffin. 2006. Research on innovation: a review and agenda for marketing science. Marketing Science 25 (6) 687-717.
___________

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