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by Morgan J. Jones

by Christopher J. Ritz

New-Product Forecasting Research with Focus on Diffusion Modeling

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Incorporating distribution into new products diffusion models

Authors:

Morgan J. Jones

Christopher J. Ritz
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Year:1991
Paper in Journal: International Journal of Research in Marketing
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NPF Subjects:

distribution channels
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Jones, Morgan J., Christopher J. Ritz. 1991. Incorporating distribution into new products diffusion models. International Journal of Research in Marketing 8 91–112.
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