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by Shlomo Kalish

by Vijay Mahajan

by Eitan Muller

New-Product Forecasting Research with Focus on Diffusion Modeling

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Waterfall and sprinkler new product strategies in competitive global markets

Authors:

Shlomo Kalish

Vijay Mahajan

Eitan Muller
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Year:1995
Paper in Journal: International Journal of Research in Marketing
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NPF Subjects:

Bass model

game theory

multinational
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Empirical Case: None
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Link to Pub:

Kalish, Shlomo, Vijay Mahajan, Eitan Muller. 1995. Waterfall and sprinkler new product strategies in competitive global markets. International Journal of Research in Marketing 12 105–119.
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