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by Namwoon Kim

by Rajendra K. Srivastava

New-Product Forecasting Research with Focus on Diffusion Modeling

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Managing intraorganizational diffusion of technological innovations

Authors:

Namwoon Kim

Rajendra K. Srivastava
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Year:1998
Paper in Journal: Industrial Marketing Management
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NPF Subjects:

organizations, adoption by
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Empirical Case: None
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Link to Pub:

Kim, Namwoon, Rajendra K. Srivastava. 1998. Managing intraorganizational diffusion of technological innovations. Industrial Marketing Management 27 (3) 229-246.
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