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by Jongsu Lee

by Youngsang Cho

by Jeong-Dong Lee

by Chul-Yong Lee

New-Product Forecasting Research with Focus on Diffusion Modeling

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Forecasting future demand for large-screen television sets using conjoint analysis with diffusion model


Authors:

Jongsu Lee

Youngsang Cho

Jeong-Dong Lee

Chul-Yong Lee

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Year:2006
Paper in Journal: Technological Forecasting and Social Change
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NPF Subjects:

conjoint analysis

television

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Lee, Jongsu, Youngsang Cho, Jeong-Dong Lee, Chul-Yong Lee. 2006. Forecasting future demand for large-screen television sets using conjoint analysis with diffusion model. Technological Forecasting and Social Change 73 (4) 362-276.

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