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by Donald R. Lehmann

by Mercedes Esteban-Bravo

New-Product Forecasting Research with Focus on Diffusion Modeling

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When giving some away makes sense to jump-start the diffusion process

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Authors:

Donald R. Lehmann

Mercedes Esteban-Bravo
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Year:2006
Paper in Journal: Marketing Letters
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Subjects:
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Empirical Case: None
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Link to Pub:

Lehmann, Donald R., Mercedes Esteban-Bravo. 2006. When giving some away makes sense to jump-start the diffusion process. Marketing Letters 17 243-254.
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