Home
Login
Register

Next Publication

by Type, Year and Author

by Vijay Mahajan

by Kamini Banga

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Sitemap

 

  

The 86% solution: how to succeed in the biggest marketing opportunity of the next 50 years

not yet indexed
Authors:

Vijay Mahajan

Kamini Banga
___________
Year:2006
Working Paper:
___________
Subjects:
___________
Empirical Cases: Empirical cases not yet indexed
___________
Link to Pub:

Mahajan, Vijay, Kamini Banga. 2006. The 86% solution: how to succeed in the biggest marketing opportunity of the next 50 years. Working Paper. Philadelphia: Wharton School Publishing.
___________

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note