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by Donald G. Morrison

New-Product Forecasting Research with Focus on Diffusion Modeling

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Purchase intentions and purchase behavior

Authors:

Donald G. Morrison
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Year:1979
Paper in Journal: Journal of Marketing
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NPF Subjects:

automobile market

purchase intentions
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Empirical Case: None
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Link to Pub:

Morrison, Donald G. 1979. Purchase intentions and purchase behavior. Journal of Marketing 43.2 (1979) 65-74.
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