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by Eitan Muller

by Guy Yogev

New-Product Forecasting Research with Focus on Diffusion Modeling

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When does the majority become a majority: empirical analysis of the time at which main market adopters purchase the bulk of our sales


Authors:

Eitan Muller

Guy Yogev

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Year:2006
Paper in Journal: Technological Forecasting and Social Change
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NPF Subjects:

chasm

saddle

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Muller, Eitan, Guy Yogev. 2006. When does the majority become a majority: empirical analysis of the time at which main market adopters purchase the bulk of our sales. Technological Forecasting and Social Change 73 (10) 1107-1120.

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