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by V. Padmanabhan

by Frank M. Bass

New-Product Forecasting Research with Focus on Diffusion Modeling

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Optimal pricing of successive generations of product advances

Authors:

V. Padmanabhan

Frank M. Bass
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Year:1993
Paper in Journal: International Journal of Research in Marketing
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Form:
___________
Subjects:

price
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Empirical Case:

No empirical cases
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Link to Pub:

Padmanabhan, V., Frank M. Bass. 1993. Optimal pricing of successive generations of product advances. International Journal of Research in Marketing 10 185–207.
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