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by Philip M. Parker

New-Product Forecasting Research with Focus on Diffusion Modeling

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Aggregate diffusion forecasting models in marketing: a critical review

Authors:

Philip M. Parker
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Year:1994
Paper in Journal: International Journal of Forecasting
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Form: Review
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NPF Subjects:

diffusion models -- perspective, tutorial, comparison and review
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Parker, Philip M. 1994. Aggregate diffusion forecasting models in marketing: a critical review. International Journal of Forecasting 10 353–80.
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