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by William P. Putsis, Jr.
by Sridhar Balasubramanian
by Edward Kaplan
by Subrata K. Sen
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William P. Putsis, Jr.
Sridhar Balasubramanian
Edward Kaplan
Subrata K. Sen
multinational diffusion
Putsis, Jr., William P., Sridhar Balasubramanian, Edward Kaplan, Subrata K. Sen. 1997. Mixing behavior in cross-country diffusion. Marketing Science 16 (4) 354–369.
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