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by Sonja Radas

by Steven M. Shugan

New-Product Forecasting Research with Focus on Diffusion Modeling

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Seasonal marketing and timing new product introductions

Authors:

Sonja Radas

Steven M. Shugan
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Year:1998
Paper in Journal: Journal of Marketing Research
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Radas, Sonja, Steven M. Shugan. 1998. Seasonal marketing and timing new product introductions. Journal of Marketing Research 35 (3) 296-315.
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