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by Arvind Rangaswamy

by Sunil Gupta

New-Product Forecasting Research with Focus on Diffusion Modeling

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Innovation adoption and diffusion in the digital environment: some research opportunities

Authors:

Arvind Rangaswamy

Sunil Gupta
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Year:2000
Paper in Book: 1320
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NPF Subjects:

Internet
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Rangaswamy, Arvind, Sunil Gupta. 2000. Innovation adoption and diffusion in the digital environment: some research opportunities. ” In New-Product Diffusion Models, ed. Mahajan, V., Eitan Muller, Yoram Wind, Boston: Kluwer Academic.
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