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by Ram C. Rao

by Frank M. Bass

New-Product Forecasting Research with Focus on Diffusion Modeling

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Competition, strategy, and price dynamics: a theoretical and empirical investigation

Authors:

Ram C. Rao

Frank M. Bass
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Year:1985
Paper in Journal: Journal of Marketing Research
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NPF Subjects:

diffusion models -- perspective, tutorial, comparison and review
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Rao, Ram C., Frank M. Bass. 1985. Competition, strategy, and price dynamics: a theoretical and empirical investigation. Journal of Marketing Research 22 (August) 283-296.
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