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by Ambar G. Rao

by Masataka Yamada

New-Product Forecasting Research with Focus on Diffusion Modeling

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Forecasting with a repeat purchase diffusion model

Authors:

Ambar G. Rao

Masataka Yamada
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Year:1988
Paper in Journal: Management Science
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NPF Subjects:

repeat, replacement and multiple purchases
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Rao, Ambar G., Masataka Yamada. 1988. Forecasting with a repeat purchase diffusion model. Management Science 34 (June) 734-752.
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