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by John H. Roberts

by Pamela Danvers Morrison

by Charles J. Nelson

New-Product Forecasting Research with Focus on Diffusion Modeling

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Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study

Authors:

John H. Roberts

Pamela Danvers Morrison

Charles J. Nelson
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Year:2004
Paper in Journal: Marketing Science
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NPF Subjects:

choice models

competition, alliances, firm entry and product launch timing

purchase intentions
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Empirical Case: None
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Link to Pub:

Roberts, John H., Pamela Danvers Morrison, Charles J. Nelson. 2004. Implementing a prelaunch diffusion model: measurement and management challenges of the Telstra switching study. Marketing Science 23(2) 186–191.
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