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by John H. Roberts

by Charles J. Nelson

by Pamela Danvers Morrison

New-Product Forecasting Research with Focus on Diffusion Modeling

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A prelaunch diffusion model for evaluating market defense strategies

Authors:

John H. Roberts

Charles J. Nelson

Pamela Danvers Morrison
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Year:2005
Paper in Journal: Marketing Science
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Case: None
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Link to Pub:

Roberts, John H., Charles J. Nelson, Pamela Danvers Morrison. 2005. A prelaunch diffusion model for evaluating market defense strategies. Marketing Science 24 (1) 150-164.
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