Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice
| Authors: |
John H. Roberts |
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Glen L. Urban |
| ___________ |
| Year: | 1988 |
| Paper in Journal: |
Management Science |
| ___________ |
| Subjects: | not yet indexed
| ___________ |
| Empirical Cases: |
Empirical cases not yet indexed |
| ___________ |
| Link to Pub: |
Roberts, John H., Glen L. Urban. 1988. Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice. Management Science 34 (2) 167–185. |
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