Determinants of innovative behavior
| Authors: |
Thomas S. Robertson |
| ___________ |
| Year: | 1967 |
| Book: |
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| ___________ |
| NPF Subjects: |
innovators, imitators, laggards, etc. |
| ___________ |
| Empirical Cases: |
Empirical cases not yet indexed |
| ___________ |
| Link to Pub: |
Robertson, Thomas S. 1967. Determinants of innovative behavior. In Proceedings of the American Marketing Association, R. Moyer, ed. Chicago: American Marketing Association. |
| ___________ |
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