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by Thomas S. Robertson

New-Product Forecasting Research with Focus on Diffusion Modeling

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The process of innovation and the diffusion of innovation

Authors:

Thomas S. Robertson
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Year:1967
Paper in Journal: Journal of Marketing
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NPF Subjects:

innovators, imitators, laggards, etc.
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Empirical Case: None
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Link to Pub:

Robertson, Thomas S. 1967. The process of innovation and the diffusion of innovation. Journal of Marketing 31.1 (1967) 14-19.
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