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by Roland T. Rust

by David C. Schmittlein

New-Product Forecasting Research with Focus on Diffusion Modeling

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A Bayesian cross-validated likelihood method for comparing alternative specifications of quantitative models


Authors:

Roland T. Rust

David C. Schmittlein

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Year:1985
Paper in Journal: Marketing Science
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NPF Subjects:

estimation

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Rust, Roland T., David C. Schmittlein. 1985. A Bayesian cross-validated likelihood method for comparing alternative specifications of quantitative models. Marketing Science 4 (Winter) 20-40.

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