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by Sergei Savin

by Christian Terwiesch

New-Product Forecasting Research with Focus on Diffusion Modeling

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Optimal product launch times in a duopoly: balancing life-cycle revenues with product cost

Authors:

Sergei Savin

Christian Terwiesch
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Year:2005
Paper in Journal: Operations Research
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Case: None
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Link to Pub:

Savin, Sergei, Christian Terwiesch. 2005. Optimal product launch times in a duopoly: balancing life-cycle revenues with product cost. Operations Research 53 (1) 26-47.
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