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by Mohanbir S. Sawhney

by Jehoshua Eliashberg

New-Product Forecasting Research with Focus on Diffusion Modeling

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A parsimonious model for forecasting gross box-office revenues of motion pictures

Authors:

Mohanbir S. Sawhney

Jehoshua Eliashberg
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Year:1996
Paper in Journal: Marketing Science
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NPF Subjects:

distribution channels

motion pictures
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Sawhney, Mohanbir S., Jehoshua Eliashberg. 1996. A parsimonious model for forecasting gross box-office revenues of motion pictures. Marketing Science 15 (2) 113–131.
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