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by Carol A. Scott

by Richard F. Yalch

New-Product Forecasting Research with Focus on Diffusion Modeling

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Consumer response to initial product trial: a Bayesian analysis

Authors:

Carol A. Scott

Richard F. Yalch
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Year:1980
Paper in Journal: Journal of Consumer Research
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NPF Subjects:

Bayesian
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Empirical Case: None
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Link to Pub:

Scott, Carol A., Richard F. Yalch. 1980. Consumer response to initial product trial: a Bayesian analysis. Journal of Consumer Research 7.1 32-41.
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