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by Allan D. Shocker

by Barry L. Bayus

by Namwoon Kim

New-Product Forecasting Research with Focus on Diffusion Modeling

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Product complements and substitutes in the real world: the relevance of other products

Authors:

Allan D. Shocker

Barry L. Bayus

Namwoon Kim
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Year:2004
Paper in Journal: Journal of Marketing
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NPF Subjects:

multiproduct, intercategory, generational and contingent diffusion and substitution
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Empirical Case: None
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Link to Pub:

Shocker, Allan D., Barry L. Bayus, Namwoon Kim. 2004. Product complements and substitutes in the real world: the relevance of other products. Journal of Marketing 68 (1) 28–40.
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