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by George P. Sillup

New-Product Forecasting Research with Focus on Diffusion Modeling

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Forecasting the adoption of new medical technology using the Bass model

Authors:

George P. Sillup
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Year:1992
Paper in Journal: Journal of Health Care Marketing
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NPF Subjects:

Bass model

medical innovations
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Sillup, George P. 1992. Forecasting the adoption of new medical technology using the Bass model. Journal of Health Care Marketing 12.4 42-51.
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