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by Rajiv K. Sinha

by Murali Chandrashekaran

New-Product Forecasting Research with Focus on Diffusion Modeling

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A split hazard model for analyzing the diffusion of innovations

Authors:

Rajiv K. Sinha

Murali Chandrashekaran
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Year:1992
Paper in Journal: Journal of Marketing Research
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NPF Subjects:

hazard models
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Empirical Case: None
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Link to Pub:

Sinha, Rajiv K., Murali Chandrashekaran. 1992. A split hazard model for analyzing the diffusion of innovations. Journal of Marketing Research 29 (1) 116-127.
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