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by Inseong Song

by Pradeep K. Chintagunta

New-Product Forecasting Research with Focus on Diffusion Modeling

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A micromodel of new product adoption with heterogeneous and forward looking consumers: application to the digital camera category


Authors:

Inseong Song

Pradeep K. Chintagunta

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Year:2003
Paper in Journal: Quantitative Marketing and Economics
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NPF Subjects:

choice models

heterogeneity

price

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Song, Inseong, Pradeep K. Chintagunta. 2003. A micromodel of new product adoption with heterogeneous and forward looking consumers: application to the digital camera category. Quantitative Marketing and Economics 1 371–407.

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