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by Ashish Sood

by Gerard J. Tellis

New-Product Forecasting Research with Focus on Diffusion Modeling

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Technological evolution and product innovation

Authors:

Ashish Sood

Gerard J. Tellis
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Year:2005
Paper in Journal: Journal of Marketing
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NPF Subjects:

life cycle, product
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Empirical Case: None
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Link to Pub:

Sood, Ashish, Gerard J. Tellis. 2005. Technological evolution and product innovation. Journal of Marketing 69(3) 152–168.
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