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by Mark W. Speece

by Douglas L. MacLachlan

New-Product Forecasting Research with Focus on Diffusion Modeling

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Forecasting fluid milk package type with a multi-generation new product diffusion model

Authors:

Mark W. Speece

Douglas L. MacLachlan
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Year:1992
Paper in Journal: IEEE Transactions on Engineering Management
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NPF Subjects:

multiproduct, intercategory, generational and contingent diffusion and substitution
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Speece, Mark W., Douglas L. MacLachlan. 1992. Forecasting fluid milk package type with a multi-generation new product diffusion model. IEEE Transactions on Engineering Management 39 169–175.
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