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by Raji Srinivasan

by Gary L. Lilien

by Arvind Rangaswamy

New-Product Forecasting Research with Focus on Diffusion Modeling

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The emergence of dominant designs

Authors:

Raji Srinivasan

Gary L. Lilien

Arvind Rangaswamy
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Year:2006
Paper in Journal: Journal of Marketing
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NPF Subjects:

competition, alliances, firm entry and product launch timing

dominant design
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Srinivasan, Raji, Gary L. Lilien, Arvind Rangaswamy. 2006. The emergence of dominant designs. Journal of Marketing 70 1-17.
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