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by V. Seenu Srinivasan

by Charlotte H. Mason

New-Product Forecasting Research with Focus on Diffusion Modeling

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Nonlinear least squares estimation of new product diffusion models

Authors:

V. Seenu Srinivasan

Charlotte H. Mason
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Year:1986
Paper in Journal: Marketing Science
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NPF Subjects:

estimation
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Srinivasan, V. Seenu, Charlotte H. Mason. 1986. Nonlinear least squares estimation of new product diffusion models. Marketing Science 5 (2) 169–178.
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